ABOUT JO BROTHERS
Jo is known as the Social Media Pioneer of New Zealand, leading global brand Air New Zealand, for seven years as Global Digital & Social Media Manager and with Westpac as Head of Digital and Social Media for three years. Jo has advised businesses, social media teams, social media managers, digital marketers, business owners, board members and more on how to connect and what to expect!
She knows that social media is all about connecting with people and gaining their most valuable assets - “time and attention” through content that captures their hearts and minds.
"I have been coaching and training people for the past 20 years in the magic of “how I do what I do" in strategy, social media, digital marketing, content creation, understanding and mastering new and emerging media, podcasting and digital trends" - Jo Brothers . Jo is super excited that all her knowledge can now be shared with you at Adaptable Me along side many other life changing courses.
Jo has had over 20 years of experience in the Digital Marketing & Social Media world launching Monster.com in New Zealand in 1997, (pre-Google).
"I have held senior roles advising leading global airlines, banks, retail, finance, telecommunications, government, TV networks, sport and travel brands on the evolution of digital media, social media and the ever changing data age we live in." - Jo Brothers
I pioneered Social Media for Air New Zealand, establishing the Social Media channels from zero fans through to a 1.5 million community size with a Klout score of 89+, delivering brand awareness through to sales conversion. (This includes 5 languages Western & Eastern markets)
Under my leadership Air New Zealand was ranked in the top 5 Airlines for social media impact globally compared to its operational size of being the 45 largest Airline by fleet.
Air New Zealand was the leading brand in social media for the seven years I was Global Digital & Social Media Manager.
During my 7 years at Air New Zealand, I was invited to Google I/O in 2013 to present at the Google Sandbox amongst the first companies to build a site using G+ Social Sign in. I developed the popular Social Media Breakfast series and brought leading key note speakers to New Zealand including Randi Zuckerberg, Guy Kawasaki, Chris Dancy, Teddy Goff, Digital advisor to Hillary Clinton and Obama and Ross Dawson - Futurist.
Next up was Westpac where as Head of Digital & Social Media I spent 3 years unleashing digital and social media opportunities for both Westpac, it's customers and partners.
In July 2017, after high demand, I launched Jo Brothers Media specialising in Strategic Communications, Marketing, Digital Brand, Social Media, and AdaptableMe - Learning for Curious Minds.
In March 2018 I launched Giant Sisters a media company and a movement dedicated to phenomenal women's voices and stories in their own words. We launched on International Women's Day with a podcast show and now we have books and film in production.
I am an Author with 11 books published and I am a Contributor to Thrive Global and was a Contributor to the Huffington Post, from 2011 to 2018.
She knows that social media is all about connecting with people and gaining their most valuable assets - “time and attention” through content that captures their hearts and minds.
"I have been coaching and training people for the past 20 years in the magic of “how I do what I do" in strategy, social media, digital marketing, content creation, understanding and mastering new and emerging media, podcasting and digital trends" - Jo Brothers . Jo is super excited that all her knowledge can now be shared with you at Adaptable Me along side many other life changing courses.
Jo has had over 20 years of experience in the Digital Marketing & Social Media world launching Monster.com in New Zealand in 1997, (pre-Google).
"I have held senior roles advising leading global airlines, banks, retail, finance, telecommunications, government, TV networks, sport and travel brands on the evolution of digital media, social media and the ever changing data age we live in." - Jo Brothers
I pioneered Social Media for Air New Zealand, establishing the Social Media channels from zero fans through to a 1.5 million community size with a Klout score of 89+, delivering brand awareness through to sales conversion. (This includes 5 languages Western & Eastern markets)
Under my leadership Air New Zealand was ranked in the top 5 Airlines for social media impact globally compared to its operational size of being the 45 largest Airline by fleet.
Air New Zealand was the leading brand in social media for the seven years I was Global Digital & Social Media Manager.
During my 7 years at Air New Zealand, I was invited to Google I/O in 2013 to present at the Google Sandbox amongst the first companies to build a site using G+ Social Sign in. I developed the popular Social Media Breakfast series and brought leading key note speakers to New Zealand including Randi Zuckerberg, Guy Kawasaki, Chris Dancy, Teddy Goff, Digital advisor to Hillary Clinton and Obama and Ross Dawson - Futurist.
Next up was Westpac where as Head of Digital & Social Media I spent 3 years unleashing digital and social media opportunities for both Westpac, it's customers and partners.
In July 2017, after high demand, I launched Jo Brothers Media specialising in Strategic Communications, Marketing, Digital Brand, Social Media, and AdaptableMe - Learning for Curious Minds.
In March 2018 I launched Giant Sisters a media company and a movement dedicated to phenomenal women's voices and stories in their own words. We launched on International Women's Day with a podcast show and now we have books and film in production.
I am an Author with 11 books published and I am a Contributor to Thrive Global and was a Contributor to the Huffington Post, from 2011 to 2018.