ABOUT JO BROTHERS

I believe in the power of stories. 

​I have been part of the DNA of the digital evolution of marketing and commerce since launching Monster.com in New Zealand in 1997 (pre-Google)

​I have developed the art and science of communicating both in person or on any platform with exceptional results.

I have led Strategic communications, marketing, Channels and Content for organisations in the international & Global Airline industry, Banking, Tourism, Urban Regeneration and Local Government sectors for organisations with turnover in $Billions.

During my seven years at Air New Zealand as Global Digital & Social Media Manager I developed world first campaigns and catapulted Air New Zealand into the top five airlines in social media.
 
I was invited to Google I/O in 2013 to present at the Google Sandbox amongst the first companies to build a site using G+ Social Sign in. 

I developed the popular Social Media Breakfast series and brought leading key note speakers to New Zealand including;

1. Randi Zuckerberg
2. Guy Kawasaki
3. Chris Dancy
4. Teddy Goff, Digital advisor to Hillary Clinton and Obama
5. Ross Dawson - Futurist.
   
   

Next up was Westpac where as Head of Digital & Social Media I spent 3 years unleashing digital and social media opportunities for both Westpac, its customers and partners. I integrated social media marketing into banking and banking into social media marketing, digital attribution via content and brand journalism.

I am an Author with 11 books published I was a Contributor to the Huffington Post, from 2011 to 2018. 





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