ABOUT JO BROTHERS
Jo relates with, and understands, people both one to one and to large audiences. It is the enduring gift she has received from her 30 years of experience working with people and brands within the corporate and public sector. Jo has developed the art and science of communicating both in person or on any platform with exceptional results.
Jo has led Strategic Communications, Marketing and Engagement for organisations in the International & Global Airline industry, Banking, Tourism, Urban Regeneration and Local Government sectors.
Since 2018 Jo has developed the strategy, led and executed integrated communications, marketing, and engagement strategy for the whole waterfront programme including America's Cup 36, Wynyard Quarter, Eastern Viaduct & Central Wharves, Westhaven, Silo marina and Viaduct marina.
During her seven years at Air New Zealand as Global Digital & Social Media Manager Jo developed world first campaigns and catapulted Air New Zealand into the top five airlines in social media. At Westpac as Head of Digital and Social Media for three years she integrated social media marketing into banking and banking into social media marketing, digital attribution via content and brand journalism.
Jo has advised businesses, corporate affairs, marketing, digital and social media teams, business owners, board members and more on how to connect and what to expect in new technology, particularly video and voice!
Jo has had over 20 years of experience in the Digital Marketing & Social Media world launching Monster.com in New Zealand in 1997, (pre-Google).
"I have held senior roles advising leading global airlines, banks, retail, finance, telecommunications, government, TV networks, sport and travel brands on the evolution of digital media, social media and the ever changing data age we live in." - Jo Brothers
Jo pioneered Social Media for Air New Zealand, establishing the Social Media channels from zero fans through to a 1.5 million community size with a Klout score of 89+, delivering brand awareness through to sales conversion. (This includes 5 languages Western & Eastern markets)
Under Jo's leadership Air New Zealand was ranked in the top 5 Airlines for social media impact globally compared to its operational size of being the 45 largest Airline by fleet.
Air New Zealand was the leading brand in social media for the seven years Jo was Global Digital & Social Media Manager.
During her 7 years at Air New Zealand, Jo was invited to Google I/O in 2013 to present at the Google Sandbox amongst the first companies to build a site using G+ Social Sign in. I developed the popular Social Media Breakfast series and brought leading key note speakers to New Zealand including;
Next up was Westpac where as Head of Digital & Social Media Jo spent 3 years unleashing digital and social media opportunities for both Westpac, its customers and partners.
In July 2017, after high demand, Jo launched Jo Brothers Media specialising in Strategic Communications, Marketing, Digital Brand, Content and Social Media.
In March 2018 Jo launched Giant Sisters a media company and a movement dedicated to phenomenal women's voices and stories in their own words. We launched on International Women's Day with a podcast show and now we have books and film in production.
Jo is an Author with 11 books published and I am a Contributor to Thrive Global and was a Contributor to the Huffington Post, from 2011 to 2018.
Jo has led Strategic Communications, Marketing and Engagement for organisations in the International & Global Airline industry, Banking, Tourism, Urban Regeneration and Local Government sectors.
Since 2018 Jo has developed the strategy, led and executed integrated communications, marketing, and engagement strategy for the whole waterfront programme including America's Cup 36, Wynyard Quarter, Eastern Viaduct & Central Wharves, Westhaven, Silo marina and Viaduct marina.
During her seven years at Air New Zealand as Global Digital & Social Media Manager Jo developed world first campaigns and catapulted Air New Zealand into the top five airlines in social media. At Westpac as Head of Digital and Social Media for three years she integrated social media marketing into banking and banking into social media marketing, digital attribution via content and brand journalism.
Jo has advised businesses, corporate affairs, marketing, digital and social media teams, business owners, board members and more on how to connect and what to expect in new technology, particularly video and voice!
Jo has had over 20 years of experience in the Digital Marketing & Social Media world launching Monster.com in New Zealand in 1997, (pre-Google).
"I have held senior roles advising leading global airlines, banks, retail, finance, telecommunications, government, TV networks, sport and travel brands on the evolution of digital media, social media and the ever changing data age we live in." - Jo Brothers
Jo pioneered Social Media for Air New Zealand, establishing the Social Media channels from zero fans through to a 1.5 million community size with a Klout score of 89+, delivering brand awareness through to sales conversion. (This includes 5 languages Western & Eastern markets)
Under Jo's leadership Air New Zealand was ranked in the top 5 Airlines for social media impact globally compared to its operational size of being the 45 largest Airline by fleet.
Air New Zealand was the leading brand in social media for the seven years Jo was Global Digital & Social Media Manager.
During her 7 years at Air New Zealand, Jo was invited to Google I/O in 2013 to present at the Google Sandbox amongst the first companies to build a site using G+ Social Sign in. I developed the popular Social Media Breakfast series and brought leading key note speakers to New Zealand including;
- Randi Zuckerberg
- Guy Kawasaki
- Chris Dancy
- Teddy Goff, Digital advisor to Hillary Clinton and Obama
- Ross Dawson - Futurist.
Next up was Westpac where as Head of Digital & Social Media Jo spent 3 years unleashing digital and social media opportunities for both Westpac, its customers and partners.
In July 2017, after high demand, Jo launched Jo Brothers Media specialising in Strategic Communications, Marketing, Digital Brand, Content and Social Media.
In March 2018 Jo launched Giant Sisters a media company and a movement dedicated to phenomenal women's voices and stories in their own words. We launched on International Women's Day with a podcast show and now we have books and film in production.
Jo is an Author with 11 books published and I am a Contributor to Thrive Global and was a Contributor to the Huffington Post, from 2011 to 2018.